Milia: 100 Million Euros for promotion

At the Q&A session, David Gosen told us that Nintendo of Europe will spend over 100 Million Euros for the promotion of the GameCube in Europe.

He said that Nintendo of Europe hadn’t made a final decision yet on the money that will be spend for GameCube, but at least 100 Million Euros should be expected to be spend.
He also didn’t know yet how exactly the company will promote the GameCube, but TV commercials will (of course) be used, as well as stores receiving GameCubes. Also, there would be special events where GameCube would be promoted. However, he couldn’t tell yet whether Europe would, like the US, get Cube Clubs.

Gerben Stavast & Tim Symons,
General Managers GameCube Europe

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